Being a talented photographer is only half the story. If you’re struggling to book clients despite your skills, you’re not alone. In this blog, I break down why being “good” at photography isn’t enough to build a thriving business — and what you actually need to focus on to turn your passion into profit.

“When did photography stop being enough?

These days, job listings for photographers read like a wishlist for an entire creative agency — but with a casual contract and minimum wage. As a working photographer and parent, I’m calling out the unrealistic expectations placed on creatives and why more of us are choosing to run our own businesses. If you’ve ever felt overwhelmed, undervalued, or pressured to be everything at once, this one’s for you.”

There’s a lot of pressure in the photography world to niche down—to find one thing and stick to it. But I’ve always seen versatility as a strength, not a weakness. Whether I’m capturing portraits, food, or behind-the-scenes moments, I believe every shoot is an opportunity to learn, grow, and tell a unique story. This openness to trying new things doesn’t just fuel my creativity—it means I can offer more to my clients. So, when did versatility become the enemy? I’m not sure. But I’m not afraid to go my own way